Scent can be affected by environmental factors like temperature, water supply and local malodours. In some parts of the world, water can have an earthy metallic odour, or it may have been treated with chlorine. Odours can be intensified by hot weather. When people live close together, the scent of fabric conditioner can waft through an open windows. A customer in Indonesia told us how their confidence was boosted after a neighbour commented on the delightful smell of their laundry. As a result, our range is adapted for each country’s needs.